Creating the Best Videos for Your Digital Marketing Strategy

Videos are the future of digital marketing, and that future is here with us! Every day, people watch over one billion hours of videos, while 50% of people under 32 years are expected to be watching videos by 2025. These numbers show one thing: it is time to start using videos or revamping your video marketing strategy. To take advantage of this fast growing preference for videos, it is important to ensure you create top-notch… Continue reading

How to Work with a Freelance Videographer in Singapore

Videos have become the latest force helping marketers to drive more traffic, click-through rates, leads, and conversions. With about 50% of internet users checking videos before making the decision to buy and six out of ten people preferring to watch online videos than television, you should not be left behind in using videos too. Although anyone can make a video using a smartphone today, most of them are likely to be of poor quality and… Continue reading

Mistakes to Avoid in Video Production for Brand Marketing

With over 87% of digital marketers turning to video content to grow their brands, there is no doubt that video is taking over the digital marketing space. Furthermore, 95% of viewers are able to retain the message they get through videos, compared to only 10% when reading texts. These numbers indicate one thing for you as a marketer, “You need to start using videos in your branding strategies.” It is also important to mention that… Continue reading

Preparing Pro Videos: The Four Golden Steps

Videos are crucial additions to your marketing campaigns, and should be considered part of brand investment. Search engines love videos, they help to build trust and engagement, and can boost conversions by up to 80%, especially when used on the landing pages. To get your video projects underway, there are some crucial components that must come into place. Whether you are working on corporate videos or product review videos, the following are the four golden… Continue reading

The Five Phases of Video Production Demystified

If you are a brand manager or digital marketer, you are probably either making or planning a marketing video. Unlike any other time in the past, videos have become a central component in marketing that no marketer wants to miss. Today, about 87% of digital marketers indicate they prefer using videos in their marketing campaigns because they are very effective in growing brands. The high potential of the video means that everyone is racing towards… Continue reading

The Four Most Effective Videos for Your Company

To succeed in digital marketing today, one of the must-have components is the video. With about 64% of consumers making their purchases after watching branded videos, and the videos being expected to make up to 82% of the total internet traffic by 2021, there is no doubt that video is the new king in digital marketing. As the video's preference grows, you too cannot be left behind in taking your brand to the next level.… Continue reading

Video Preproduction Tips for Winning Videos

If you are a digital marketer, then you probably know that video is becoming the new king. Whether it is on Facebook, Instagram, or YouTube, people love videos. On YouTube, people spend over one billion hours watching videos every day. Hold on; it is not just on social media. If your emails have a video, they are opened 7% more compared to when they do not have videos. Here are more numbers on videos: 81%… Continue reading

Want Super Successful Videos? Here are the Secrets

In digital marketing, you have probably heard that over 5 billion videos are watched on YouTube every day, and generate 1200% more shares than images and texts combined. Some videos are really good and go viral in no time, driving huge traffic, click-through rates, and massive sales. In this post, we will look at the secret of these super successful videos. Step One : Get a videographer in Singapore. Focusing the Video on the Message… Continue reading

Why You Should Use Video Marketing for Your Brand

Video is the new force that is driving digital content marketing. Whether your enterprise is new or has been in operation for some time, all indicators show that using videos can help to strengthen and grow the brand. With 81% of businesses using videos as part of their marketing tools and about 78% of people watching videos online every week, you cannot be left behind in using this high-potential marketing tool. In this post, we… Continue reading

Your Ultimate Guide to Corporate Videos

Do you want to succeed in your branding efforts? Of course, you do! Then, one of the must-have components is marketing videos. Although most corporate videos are used for promoting and raising the awareness of an organization's brand, they can also be used for other purposes, including instructional, training, safety, business events, and event summaries. Step one : Get a Corporate videography expert in Singapore. Why are Corporate Videos Important in Singapore? Today, everything is… Continue reading